During a 24-hour design “Createathon” hosted by verynice, my team and I had the honor of designing the new website for Dwelle Collaborative, a non-profit organization that helps women who experienced human trafficking establish a strong foundation for community entry. The need for this client was a streamlined, cohesive website that clearly tells their story and communicates their services and opportunities.
Post-Createathon, I took it upon myself to explore how I would update the branding of this organization. For my redesign, I carried the tree branch from the old logo to the new one as a meaningful element symbolic of growth and placed it in the warm, supportive embrace of the first letter. The tenderness and compassion emanated by Dwelle Collaborative led me toward choosing an uplifting script font that conveyed sincerity and connection.